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2012-2016 SCA Original Consumer Research Collection

2012-2016 SCA Original Consumer Research Collection

$950.00
Since 2012, SCA has attempted to gain a deeper understanding of the Super Specialty and Specialty Adopter consumer with a particular interest in identifying opportunities for category growth.  This collection includes all three original research reports including:
o            2016 Quantitative Study: Consumer Behaviors, Motivations, and Perceptions
o            2013 Qualitative Study: Identifying the Consumer Journey to Specialty
o            2012 Qualitative Study: Consumer Behaviors, Motivations, and Perceptions
Customers will save $50 when purchasing this collection vs. purchasing the reports individually.